How We Turned a $2.1M Business From Cash-Strapped to Profitable in 6 Months

This client was making $2.1M a year but barely had $20K in the bank

Sound familiar? They were frustrated. Sales looked great but profits were nowhere to be found. That’s when they brought me in as their fractional controller.

Here’s what we uncovered:

✅ They had no real financial visibility. Everything was lumped together. No idea what products were actually making money

✅ Spending was all over the place. Subscriptions, freelancers, ad costs. No tracking or controls

✅ Pricing was outdated. They hadn’t adjusted rates in 3 years even though costs kept rising

What we did:

 • Set up clear monthly financials they could actually understand

 • Cleaned up over $85K in wasteful expenses

 • Created a pricing model that bumped profit margins by 19%

 • Built a rolling cash flow forecast so they were never caught off guard again

Six months later they went from 3% net profit to 21%. Same revenue. Just way smarter decisions. Sometimes the biggest shift isn’t more sales. It’s finally knowing what your money’s doing