Best QuickBooks Online Reports to Track Your Business Growth 📈💰

Running a business is a wild ride. One minute, you’re killing it. The next, you’re wondering where all your money went. 😵 Sound familiar? That’s why tracking your business growth matters. And guess what? QuickBooks Online has all the reports you need—if you know where to look.

No complicated accounting talk. Just real, useful reports that show you if you’re making money or just working hard for nothing. Let’s dive in. 🚀

1. Profit & Loss (P&L) Report – Your Business Scoreboard 💵

Wanna know if your business is actually making money? This is THE report.

🔹 Where to find it:

Reports > Profit & Loss

🔹 What it tells you:

✅ Total income (how much you’re bringing in)✅ Total expenses (how much is flying out the door)✅ Your profit (or loss 😬)

👉 Pro tip: Check this report monthly. If profits are shrinking, you gotta figure out where the money’s going.

2. Cash Flow Statement – Follow the Money 💰

Profit is cool, but cash is king. You can be “profitable” on paper but still broke in real life. This report tracks where your cash is actually going.

🔹 Where to find it:

Reports > Statement of Cash Flows

🔹 What it tells you:

✅ Money coming in vs. going out✅ If you're running out of cash before bills are due✅ Whether your business is surviving or barely breathing 😅

👉 Pro tip: If cash flow is tight, start sending invoices sooner and follow up on late payments fast.

3. Sales by Customer – Who’s Paying the Bills? 🛒

Not all customers are created equal. Some spend big. Some... not so much. This report shows you who’s keeping your business alive.

🔹 Where to find it:

Reports > Sales by Customer Summary

🔹 What it tells you:

✅ Your biggest (and smallest) customers✅ Who keeps coming back vs. one-time buyers✅ Where you should focus your marketing efforts

👉 Pro tip: Take care of your best customers. Offer them discounts, VIP treatment, or just a simple “thank you” to keep ‘em happy.

4. Expenses by Vendor – Where’s Your Money Going? 🏦

Ever feel like you’re spending too much but don’t know on what? This report breaks it down.

🔹 Where to find it:

Reports > Expenses by Vendor Summary

🔹 What it tells you:

✅ Who you’re paying the most (rent, suppliers, software, etc.)✅ Where you can cut costs✅ If you’re overspending on stuff you don’t even need 🤦

👉 Pro tip: Negotiate with top vendors. Ask for bulk discounts or better payment terms to save cash.

5. Accounts Receivable Aging – Who Owes You Money? 📅💳

You did the work. Sent the invoice. But still waiting to get paid? 😡 This report shows who’s lagging on payments.

🔹 Where to find it:

Reports > Accounts Receivable Aging Summary

🔹 What it tells you:

✅ Who owes you money (and how late they are)✅ How much cash is tied up in unpaid invoices✅ If you need to chase payments before cash flow gets ugly

👉 Pro tip: Send reminders before invoices are due. A simple “Hey, just a heads-up your payment is coming up!” can get people to pay on time.

Final Thoughts – Keep It Simple & Stay on Top 🤓

You don’t need to drown in reports. Stick to these five, check them regularly, and you’ll always know how your business is doing.

📅 Weekly: Check Cash Flow & Accounts Receivable (make sure you’re getting paid)📅 Monthly: Review Profit & Loss, Sales by Customer, and Expenses by Vendor (adjust spending & growth plans)

Business is unpredictable, but your finances don’t have to be. With QuickBooks Online, you can stay in control without losing your mind.

Need help setting up your reports? Let’s talk! 📩